Direct to Patient Communications
Worldwide revenue growth increasingly comes from emerging markets such as China, Brazil, Russia and India. These "Pharmerging" markets are growing 3-5x that of established markets, putting new requirements on companies to ensure market access and cost-effectively extend their reach directly to the patient population for brand awareness and regimen compliance. Facing counterfeiting levels of 10-30+% in these markets, safeguarding patients is also paramount.
To securely market to new and fast growing global markets, you need:
- Direct-to-patient and physician communications that help build a stronger relationship between brand owner and consumer
- Patient-level product verification to protect patient safety and ensure brand trust
Solution Vision
The TraceLink Life Sciences Cloud opens a bi-directional communication channel with patients and pharmacists:
- Personalized messaging platform to share product information and ensure regimen compliance
- Smartphone and SMS-based mobile device access to scan and verify product identity
- Visibility into and reporting on global product authentication activity
TraceLink Technology
Ensure accurate, timely supply and demand information gets to the right decision-makers:
- ServiceLink: Integrated platform for publishing and managing product authentication and communication services to global markets and partners
- Serial Number Authentication: Service for verifying serial numbers and communicating product information/status throughout the supply chain via direct systems integration, web browsers and mobile devices
- Mobile Authentication: Smartphone app for product identity scanning via iPhone and Android mobile devices and SMS service for text-based identity verification
Business Impact
- Create a direct-to-consumer digital sales and marketing channel in emerging markets
- Promote greater sales by ensuring patients stay on proscribed therapeutic regimen
- Reduce revenue leakage and patient safety threats by reducing counterfeit product sales
- Ensure brand trust and broad brand awareness among patient populations
